Your effort is worth something.
PROOF helps athletes turn verified movement into earned rewards, and gives brands a cleaner way to recognize the people already living their category.
The relationship can start with movement.
Athletes reveal intent before checkout: the miles, rides, swims, hikes, and training they already record. PROOF turns that lived behavior into an entry point brands can honor.
The relationship waits for checkout, then tries to pull the customer back with points, discounts, or reminders.
A verified activity can start the relationship earlier, with progress that feels earned before a cart ever opens.
Turn training into customer loyalty.
Traditional loyalty waits for another purchase. PROOF gives brands a way to recognize the activity, discipline, and identity that keep customers connected between orders.
Build around what customers do
Brand programs recognize verified training, not just another transaction.
Launch moments people can earn
Challenges and milestones create reasons to move, return, and share progress.
Message when effort creates relevance
Use PROOF events to trigger rewards, emails, and offers with earned context.
A reason to keep showing up.
Athletes do not need another points scheme disconnected from the work. PROOF lets verified training earn progress, status, and rewards with brands they care about.
From Strava activity to brand reward.
Athletes join through a brand, connect Strava, and PROOF credits eligible effort inside the sport, threshold, and local-time window that matter.
Join a brand
A brand invite starts the relationship; Strava makes the effort verifiable.
Qualify with activity
Runs, rides, swims, hikes, and other sports are checked against the program rules.
Receive the reward
Milestones, challenges, Shopify codes, and email moments can trigger automatically.
A morning run becomes verified brand progress
Behind every reward is an auditable record: sport, start time, eligibility, window, and PROOF Mile progress.
Rewards backed by real effort.
The experience can feel simple because the mechanics are specific: athlete-local windows, sport filters, PROOF Mile thresholds, Shopify rewards, and lifecycle events.
Reward cumulative effort
Brand-specific PROOF Mile thresholds unlock progress as athletes keep moving.
Create focused windows
Fixed, monthly, or rolling windows count the right activities in the athlete's local time.
Send proof into the stack
Shopify, Klaviyo, and webhook events help brands message rewards with context.
Build loyalty around proof, not guesswork.
Invite athletes through movement. Reward them with verified context. Keep the relationship alive after the first earned moment.